LPP, a prominent
Polish clothing producer and retailer and the operator of the
Reserved,
CroppTown,
Henderson,
Promostars and
Esotiq brands, has reported a decline in net profit in the second quarter this year from PLN 38.8m (€11.7m) in Q2 2007 to PLN 34.8m (€10.5m). The company has, however, reported a 10.4% year-on-year increase in sales revenues, to PLN 358.1m (€108.2m).
The reduction in the net profit figure was caused by the recession on the markets of the Baltic states, where the company has its stores. LPP has also enlarged its retail network, and this has resulted in a larger workforce and thus higher costs. In addition, salaries at the company have increased by 20% on average.
In order to increase its profits, LPP plans to expand on the Russian, Ukrainian and Middle Eastern markets. The opening of the first store in Dubai is scheduled for the first quarter of 2009. Overall the company plans to enter seven countries in the Persian Gulf region. LPP is planning to launch several dozen stores over the next two-to-three years.
In Russia the retailer intends to launch 32 stores, bringing the total to 79 outlets on that market. Another six stores are to be launched in Ukraine, where the company already has eight outlets. It plans to enlarge its retail space by 60,000 m² over the next 12 months, mainly in Russia and Ukraine. At present LPP manages 159,000 m² of retail area.
Market analysts estimate that LPP’s net profit will be PLN 170-200m (€51-60m) in 2008 in contrast to PLN 135m (€40.8m) in 2007. The company has not disclosed its financial prognosis, but the management agrees with the expert forecast.